Space Age Components Inc., a manufacturer of electronic systems, is considering a package redesign and also bypassing its traditional channel members and marketing directly to clients. Identify and explain the two components of the marketing mix that apply in this example.

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The Answer of Space Age Components Inc., a manufacturer of electronic systems, is considering a package redesign and also bypassing its traditional channel members and marketing directly to clients. Identify and explain the two components of the marketing mix that apply in this example.