Andy was a senior in college majoring in marketing. He received a call to participate in a survey on behalf of a company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who was also a senior in marketing. This is an example of a "snowball" sample.

Question

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In a snowball sample, existing study subjects recruit future subjects from among their acquaintances, creating a "snowball" effect. Andy being asked to provide a friend's name fits this sampling method.

Andy Was a Senior in College Majoring in Marketing