Moreland and Beach (1992) had women come to a large lecture class, posing as students. Each woman came to the class a different number of times. The researchers found that other students liked

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The study by Moreland and Beach (1992) demonstrated the mere exposure effect, where students liked the woman who attended class most often, as repeated exposure increased their familiarity and likability.

Moreland and Beach (1992) Had Women Come to a Large