Carlos decides to join a fraternity. He puts in a lot of effort but is treated very poorly by his future brothers. Because of his effort, Carlos is most likely to __________ his fraternity brothers.

Question

Quizplus · Accepted Answer

Carlos is likely to develop a stronger attachment or affection towards his fraternity brothers due to the "effort justification" aspect of cognitive dissonance theory, where people tend to value more what they have put a lot of effort into achieving, even if the experience was unpleasant.

Carlos Decides to Join a Fraternity