After making decisions, we tend to increase our liking for what we choose and to decrease our liking for what we did not choose.

Name: After making decisions, we tend to increase our liking for what we choose and to decrease our liking for what we did not choose.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

This phenomenon is known as the "choice-supportive bias" or "post-decision dissonance," where individuals justify their decisions by enhancing the attractiveness of the chosen option and diminishing the attractiveness of the rejected one.

After Making Decisions, We Tend to Increase Our Liking for What