Research has indicated that there are two separate components of credibility: expertise and ________.
Correct Answer:
Verified
Q122: _ theory argues that attitude formation and
Q123: Cognitive _ theory seeks to understand attitude
Q124: Mark hears a message that is positive
Q125: Explain the purpose of the reasoned action
Q126: Attitude objects in the _ automatically and
Q128: We tend to be persuaded when a
Q129: Reference groups are effective in producing change
Q130: A person who decides that the communicator
Q131: The greater the _ between a message
Q132: People respond more favorably to _ arguments
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