All of the following are uses of data-mining in hotel marketing EXCEPT?
A) determining usage patterns of hotel facilities
B) menu engineering
C) standardizing service to all market segments
D) evaluating training needs

Question

Quizplus · Accepted Answer

Standardizing service to all market segments is not a typical use of data mining, which is more focused on analyzing patterns and trends rather than creating uniform service standards.

All of the Following Are Uses of Data-Mining in Hotel