Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?
A) decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market
B) develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach
C) profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
D) choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target
Correct Answer:
Verified
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