The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."

Name: The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Plog's continuum categorizes travelers based on their psychographic characteristics, with "venturers" being adventurous and open to new experiences, similar to "innovators" in marketing who are early adopters of new products or ideas.

The Venturer Found at One Extreme of Plog's Continuum Would