Market segmentation is important because it is an impossible task to meet everyone's needs and wants with the same services.
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Q31: Incentive travel programs have a market value
Q32: SMERF stands for Social, Military, Education, Religion,
Q33: Social groups are the hardest SMERFs to
Q34: Special interest travelers often travel in small
Q35: The length of a trip will play
Q36: Quality accommodation is a pull factor for
Q37: Tour packages that offer frequent rest stops
Q38: Organic information can always be trusted as
Q40: People will work harder to receive an
Q41: Mature travelers prefer to only travel with
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