A company mass customizes when it produces a good or service to fulfil the unique needs of an individual buyer.

Name: A company mass customizes when it produces a good or service to fulfil the unique needs of an individual buyer.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs, combining the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

A Company Mass Customizes When It Produces a Good or Service