In the macroenvironment, the aging of the population is an example of
A) Technological change
B) Demographic change
C) Political - Legal change
D) Economic change
E) Social - cultural change
Correct Answer:
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Q12: Which of the following is an invalid
Q13: The ultimate objective of marketing is to
A)
Q14: An organization-centered orientation holds that
A) Customer research
Q15: Target audience-centered marketing means that the organization
Q16: If the art museum is experiencing poor
Q18: According to the authors, A 15% increase
Q19: A perception that quitting smoking will cause
Q20: According to Maslow's hierarchy of needs, a
Q21: A case of a non-profit smoking cessation
Q22: Marketing research is different from everyday observation
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