The "step" in creating or repositioning a nonprofit brand which seeks to reveal the most important dimensions and where each competitor stands in the minds of various target audience's perception of the competitive "space" is:
A) Conduct quantitative research
B) Decide on the purpose of the brand and who are key audiences
C) Conduct qualitative research
D) Develop and pre-test an integrated strategy
E) Assess brand promise and current positioning

Question

Quizplus · Accepted Answer

Conducting quantitative research helps to reveal important dimensions and understand where each competitor stands in the minds of the target audience, providing insights into the competitive "space."

The "Step" in Creating or Repositioning a Nonprofit Brand Which