Higher rates are charged for library services used by more affluent borrowers, such as DVD rentals, the pricing objective is called:
A) market size maximization
B) market disincentivization
C) social equity
D) surplus maximization
E) cost recovery

Question

Higher rates are charged for library services used by more affluent borrowers, such as DVD rentals, the pricing objective is called:
A) market size maximization
B) market disincentivization
C) social equity  
D) surplus maximization
E) cost recovery

Quizplus · Accepted Answer

The pricing objective of charging higher rates for more affluent borrowers to use library services like DVD rentals is aimed at achieving social equity, ensuring that those who can afford to pay more do so, potentially subsidizing services for less affluent users.

Higher Rates Are Charged for Library Services Used by More