According to Robert Sharpe, individual donors can be segmented according to
A) life cycle stage and giving patterns
B) income and education levels
C) occupation and lifestyle level
D) geographical region
E) age and occupation

Question

According to Robert Sharpe, individual donors can be segmented according to
A) life cycle stage and giving patterns  
B) income and education levels
C) occupation and lifestyle level
D) geographical region
E) age and occupation

Quizplus · Accepted Answer

Individual donors can be segmented according to life cycle stage and giving patterns because these factors influence their financial capacity and philanthropic interests.

According to Robert Sharpe, Individual Donors Can Be Segmented According