When a corporate-nonprofit alliance is distinguished by sales and other forms of direct revenue accruing to the company and the nonprofit receiving direct financial payments or the contribution of goods, services or volunteers, it is a:
A) Joint Issue promotion
B) A first-order benefit
C) A second-order benefit
D) Corporate Issue promotion
E) Co-branding
Correct Answer:
Verified
Q3: Research suggests that cross-sector partnerships vary on
Q4: The text identifies a number of forms
Q5: What benefits do businesses expect o gain
Q6: Advertising agencies often donate their skills to
Q7: The Advertising Council campaign which first drew
Q9: Consumer research indicates that
A) national or global
Q10: For the nonprofit organization, cause-related marketing or
Q11: Using James Austin's model of the collaboration
Q12: To develop a good cross-sector alliance strategy,
Q13: What key dimension should be considered when
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