Investing in having a public relations professional work to generate publicity is a worthwhile investment because earned media
A) has a high potential for dramatization
B) is more credible and has more veracity than advertising
C) tends to catch people off guard and attracts people who wouldn't read a sponsored message
D) appears as "normal" news
E) all of the above
Correct Answer:
Verified
Q3: Describe the role of advocacy and the
Q4: "A form of communication not paid for
Q5: When public relations is conducted so as
Q6: An organization relates actively and continuously to
Q7: A large university seeking to enhance its
Q8: Cost-effective PR strategies for a university community
Q9: A nonprofit organization's CEO has been arrested
Q10: A "customer centered" approach to handling the
Q11: Reframing an issue and conducting public education
Q13: In the twenty-first century, public relations practitioners
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