People deny messages that counter the order and meaning in their thoughts. This is called:
A) assimilation/contrast theory
B) BCOS theory
C) dissonance theory
D) behavior modification
E) reward/situation framework

Question

People deny messages that counter the order and meaning in their thoughts. This is called:
A) assimilation/contrast theory
B) BCOS theory
C) dissonance theory 
D) behavior modification
E) reward/situation framework

Quizplus · Accepted Answer

Dissonance theory explains how people tend to reject or deny information that conflicts with their existing beliefs or thoughts to maintain cognitive consistency.

People Deny Messages That Counter the Order and Meaning in Their