Describe forward and backward integration

Name: Describe forward and backward integration
Brand: Quizplus
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The Answer is .Forward Integration - where an organization sets up or buys its own distribution functions (e.g. a university publisher setting up its own bookstore
.Backward integration - where the organization sets up or buys out a supplier (e.g. a nursing home setting up a wholesale operation)
.Efficiencies, improved service or additional revenue are deciding factors in determining strategies

Describe Forward and Backward Integration