Managers who routinely read newspapers and trade publications, and who talk to outside the firm are typically gathering
A) market research
B) market intelligence
C) internal reports
D) insider trading information
E) analytical marketing material

Question

Quizplus · Accepted Answer

Managers who engage in these activities are gathering market intelligence, which involves collecting and analyzing information from the external environment to understand market trends and dynamics.

Managers Who Routinely Read Newspapers and Trade Publications, and Who