In nonprofit marketing, the equivalent of the for-profit CRM model is:
A) fixed duration exchanges
B) multiple party exchanges
C) maximizing perceived benefit
D) continuing duration exchanges
E) developing a compelling value proposition

Question

In nonprofit marketing, the equivalent of the for-profit CRM model is:
A) fixed duration exchanges
B) multiple party exchanges
C) maximizing perceived benefit
D) continuing duration exchanges 
E) developing a compelling value proposition

Quizplus · Accepted Answer

Continuing duration exchanges in nonprofit marketing are similar to the CRM model in for-profit organizations, focusing on long-term relationships with supporters or donors.

In Nonprofit Marketing, the Equivalent of the For-Profit CRM Model