Describe the target audience-centered approach to marketing management

Name: Describe the target audience-centered approach to marketing management
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is .Uses a behavioral bottom line
.Begins and ends with target audience needs and wants
.Relies on research
.Uses market segmentation to design separate marketing programs
.Defines competition as whatever competes for the target audience's time, energy and money
.Uses the whole marketing mix of product, place, price and promotion

Describe the Target Audience-Centered Approach to Marketing Management