The norm of reciprocity of helping influences prosocial behaviours in different cultures. Overall, in __________ cultures, the norm of reciprocity is viewed as a matter of personal choice, while in ________ cultures, it is viewed as a moral imperative.

Question

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In individualistic cultures, the norm of reciprocity is often seen as a personal choice, whereas in collectivist cultures, it is considered a moral obligation to help others.

The Norm of Reciprocity of Helping Influences Prosocial Behaviours in Different