In Kim and Markus's research (1999) on choice of pen color, what was found?
A) European Americans were MORE likely than Chinese Americans to choose an uncommon pen color.
B) European Americans were EQUALLY likely as Chinese Americans to choose an uncommon pen color.
C) European Americans were LESS likely than Chinese Americans to choose an uncommon pen color.
D) The effect of culture varied by gender.
Correct Answer:
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