After seeing her favourite television actor driving a Prius automobile, Barbara decided to purchase a Prius. Barbara was using what route of persuasion?
A) cardinal.
B) peripheral.
C) central.
D) systematic.
Correct Answer:
Verified
Q4: If you are persuaded by the strength
Q5: Before she bought a dog, Barbara explored
Q6: Providing a list of product benefits, advertisers
Q7: As he entered the Burger Shack, featuring
Q8: If you are influenced by superficial characteristics
Q10: Using celebrity endorsements for their product, advertisers
Q11: The model describing two distinct routes of
Q12: According to the Elaboration Likelihood Model of
Q13: In the elaboration likelihood model, one selects
Q14: Needing to select a burger quickly, Cara
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