What types of messages did Howard (1997) find are most persuasive to someone who is low in involvement with a message?

Name: What types of messages did Howard (1997) find are most persuasive to someone who is low in involvement with a message?
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Howard (1997) found that familiar phrases are most persuasive to individuals with low involvement, as they require less cognitive effort to process and are more easily accepted.

What Types of Messages Did Howard (1997) Find Are Most