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To Demonstrate the Influence of Subtle Cues on Persuasion, McCall

Question 99

Multiple Choice

To demonstrate the influence of subtle cues on persuasion, McCall & Belmont (1996) had wait staff present bills on either a plain tray or one with a credit card logo. The researchers demonstrated


A) the plain black tray prompted more cash payments.
B) the plain black tray prompted larger tips.
C) the presence of the logo prompted larger tips.
D) there was no difference in the behaviour of customers who received the plain tray and the customers who received the tray with the logo.

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