Festinger and Carlsmith (1959) found that participants who were paid $20 reported a boring task as boring, while those who received $1.00 reported the task as fun; an example of attitude change due to

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This is an example of insufficient justification, where the smaller reward ($1) led participants to change their attitude to justify the effort, while the larger reward ($20) provided sufficient external justification for their behavior without needing to change their attitude.

Festinger and Carlsmith (1959) Found That Participants Who Were Paid