Consistent with Cialdini's (1976) research, we can expect more people to wear clothing with our school name on the Monday after the university football team won a game because of our tendency to

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Cialdini's research on social influence suggests that people are more likely to conform to the behavior of others when they feel a sense of belonging or connection to them. In this case, wearing clothing with the school name on it after a football win can be seen as a way of basking in the reflected glory of the team's success and showing support for the school community.

Consistent with Cialdini's (1976) Research, We Can Expect More People