Eisenberger, Lieberman & Williams (2003) examined neural activity during a virtual game of CyberBall. They found the participant who felt ignored or rejected used areas of the brain that are usually activated when people experience

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The study found that social rejection activates the anterior cingulate cortex, a region associated with the experience of physical pain, suggesting that social pain is processed similarly to physical pain in the brain.

Eisenberger, Lieberman & Williams (2003) Examined Neural Activity During a Virtual