When Philip Morris, the tobacco giant, bought Kraft Foods Group, Inc., it was pursuing a __________ strategy.
A) corporate-level
B) business-level
C) functional-level
D) multidomestic
E) glocalization

Question

Quizplus · Accepted Answer

When a company acquires another company in a different industry, it is pursuing a corporate-level strategy. This acquisition involved a tobacco company buying a food company, indicating a move by Philip Morris to diversify its holdings and expand its business across different industries.

When Philip Morris, the Tobacco Giant, Bought Kraft Foods Group