When Coca-Cola introduced Surge, a new citrus soft drink, what type of strategy was being pursued?
A) Functional-level
B) Multidomestic
C) Corporate-level
D) Glocalization
E) Business-level

Question

Quizplus · Accepted Answer

The introduction of a new product (Surge) is a business-level strategy, as it involves decisions on the specific products offered and how they are marketed to target customers.

When Coca-Cola Introduced Surge, a New Citrus Soft Drink, What