Which of the following portfolio categories is made up of poor performers who command only a small share of a slow-growth market?
A) Star
B) Cash cow
C) Question mark
D) Dog
E) Cat

Question

Quizplus · Accepted Answer

The portfolio category of "dog" refers to products or business units that have a small market share in a slow-growth market, and they tend to generate low or negative cash flows. Therefore, they are considered poor performers with little potential for future growth.

Which of the Following Portfolio Categories Is Made Up of Poor