Theresa Teutul
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970s was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG matrix, Theresa should recognize that her strategic business unit was in which quadrant?
A) Star
B) Cash cow
C) Question mark
D) Dog
E) None of these

Question

Quizplus · Accepted Answer

The BCG matrix categorizes businesses into four quadrants: Stars, Cash Cows, Question Marks, and Dogs. The Cash Cow quadrant represents businesses that have a high market share in a slow-growing market, generating steady cash flow that can be used to support other business units. Given the challenges that the color television market was facing, Theresa should recognize that her business unit was in the Cash Cow quadrant.

Theresa Teutul Theresa Teutul Was an Executive with Digital Industries, a Leading