The simplest procedure for constructing an attitude scale, the __________ method, uses no judges and weights responses by whole numbers.
A) Coombs (unfolding technique)
B) Guttman (scalogram analysis)
C) Likert (summated ratings)
D) Thurstone (equal-appearing intervals)

Question

Quizplus · Accepted Answer

The Likert method, also known as the summated ratings method, is the simplest procedure for constructing an attitude scale. It does not require judges and weights responses by whole numbers, making it straightforward and widely used in surveys and questionnaires.

The Simplest Procedure for Constructing an Attitude Scale, the __________