Investors tend to make buy/sell decisions on the basis of original purchase price of the stock. This is called anchoring.

Name: Investors tend to make buy/sell decisions on the basis of original purchase price of the stock. This is called anchoring.
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Anchoring refers to the cognitive bias where individuals rely too heavily on an initial piece of information (such as the original purchase price of a stock) when making decisions, including buy/sell decisions in investing.

Investors Tend to Make Buy/sell Decisions on the Basis of Original