Common method variance arises when:
A) the same psychometric instrument (such as a survey) is used too often.
B) different methods are used on the same common sample of people.
C) the same method is used to assess the independent and dependent variable.
D) variance is common to the type of research design.

Question

Quizplus · Accepted Answer

Common method variance arises when the same method is used to assess the independent and dependent variable, which means that shared variance among variables might be attributable to the measurement approach rather than the constructs. If, for example, participants report on the independent and dependent variable in the same survey ('self report') the association between these variables may be inflated.

Common Method Variance Arises When