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Sue Is the General Manager of Marketing

Question 46

Multiple Choice

Sue is the General Manager of Marketing. She decides to ignore weak scientific evidence that a new food additive will not reduce cancer risks. She tells John, the CEO, that the evidence is not inconsistent with their new marketing campaign for Oat Health Cereal. Which source of power does Sue have?


A) ethical
B) referent
C) coercive
D) legitimate

Correct Answer:

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