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Nicole Went Online to Buy a Birthday Present for Her

Question 22

Multiple Choice

Nicole went online to buy a birthday present for her sister. Just as she was about to finish up and pay, she noticed an advertisement on the side of the Web page featuring a pair of boots that were just her style. She immediately fell in love with them and added them to her purchase. Nicole engaged in ____________.


A) buyer's remorse
B) direct marketing
C) variable purchasing
D) impulse buying

Correct Answer:

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