If you were designing an advertising campaign for a product that had very few really positive qualities that you could emphasize, which kind of method of persuasion would you use?

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is more effective when the product lacks strong, positive qualities. This method focuses on indirect cues like the attractiveness of the presenter or catchy slogans rather than the quality of the arguments about the product itself.

If You Were Designing an Advertising Campaign for a Product