According to the elaboration likelihood model, __________ is/are to a central route of persuasion as __________ is/are to a peripheral route of persuasion.

Question

Quizplus · Accepted Answer

The elaboration likelihood model of persuasion suggests that the central route involves careful and thoughtful consideration of the true merits of the information presented (akin to critical thinking), while the peripheral route relies on superficial cues, such as associations with celebrities, rather than on the content of the message itself.

According to the Elaboration Likelihood Model, __________ Is/are to a Central