When Mrs. Keech's predictions for the end of the world were proven wrong, the reaction of her group was to reaffirm their beliefs and seek more publicity. According to Festinger and colleagues such a reaction makes sense in terms of

Question

Quizplus · Accepted Answer

This reaction is explained by cognitive dissonance theory, which suggests that when people experience inconsistency between their beliefs and reality, they take steps to reduce the dissonance, in this case, by reaffirming their beliefs and seeking validation from others.

When Mrs Keech's Predictions for the End of the World Were