According to Festinger, cognitive dissonance is an aversive state in which a person is motivated to reduce the dissonance.

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Cognitive dissonance theory, proposed by Leon Festinger in 1957, suggests that individuals experience psychological discomfort (dissonance) when they hold two or more contradictory beliefs, ideas, or values at the same time, leading them to be motivated to reduce this discomfort by changing their beliefs, attitudes, or actions.

According to Festinger, Cognitive Dissonance Is an Aversive State in Which