A chewing gum manufacturer has a widespread TV advertising campaign that show beautiful people consuming their product. Having seen these ads over a few weeks, you find yourself attracted to the chewing gum next time you are in a corner store. In this classical conditioning example __________ is the unconditional stimulus.

Question

Quizplus · Accepted Answer

In classical conditioning, the unconditional stimulus is something that naturally and automatically triggers a response without any learning needed. In this case, the beautiful people are the unconditional stimulus because they naturally attract attention or evoke a positive response without any prior conditioning to associate them with the chewing gum.

A Chewing Gum Manufacturer Has a Widespread TV Advertising Campaign