Hebb suggested that at the cellular level the repeated simultaneous activation of two neurons, one by the UCS and the other by the CS, will lead to a strengthening of the synaptic connection between the two neurons.

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Donald Hebb proposed the theory that neurons that fire together wire together, meaning that the repeated, simultaneous activation of two neurons strengthens the synaptic connection between them, which is foundational to understanding associative learning.

Hebb Suggested That at the Cellular Level the Repeated Simultaneous