Which statement is NOT true of "vertical integration"?
A) A "fully integrated" vertically-organized corporation was one that controlled sources of raw materials,
means of production, distribution systems, and sales outlets.
B) In an industry oriented toward consumer goods, vertical integration tended to reach "upward" toward consumers.
C) In heavy industries oriented toward supplying other industries, vertical integration tended to . reach "downward" toward raw material suppliers.
D) The Michigan Salt Association is a classic example of vertical integration.

Question

Quizplus · Accepted Answer

The Michigan Salt Association is an example of horizontal integration, not vertical integration. Horizontal integration involves the consolidation of many firms that handle the same part of the production process.

Which Statement Is NOT True of "Vertical Integration