Vivian is the vice president of marketing for Flight to Go, a large airplane manufacturer. Vivian realizes that her company may be set in its ways, and she wants to improve innovation by purchasing the small operation of an innovative airline mechanic. Vivian is considering:
A) crowdsourcing.
B) a new-venture fund.
C) a new-venture deal.
D) innovation by acquisition.
E) open innovation.

Question

Quizplus · Accepted Answer

Vivian is considering acquiring a small operation of an innovative airline mechanic to improve innovation in her company. This falls under innovation by acquisition, making choice D the best option. Crowdsourcing (A) and open innovation (E) typically involve ideas and contributions from external sources, but in this case, Vivian is specifically seeking to acquire a small operation. A new-venture fund (B) is a viable option for investing in startup companies, but it doesn't relate to the specific scenario mentioned in the question. Similarly, a new-venture deal (C) involves collaboration with external firms or individuals, but it's not necessary in this instance.

Vivian Is the Vice President of Marketing for Flight to Go