Which of the following would make the most effective advertisement, based upon the principles we talked about in class?
A) Kellogg's Rice Krispies gives you all the vitamins you need to start your day.
B) Kellogg's Rice Krispies is the nation's best selling cereal.
C) Kellogg's Rice Krispies is the only talking cereal.
D) Kellogg's Rice Krispies are made at a modern factory in Greenland, Ark.
Correct Answer:
Verified
Q17: Which statement best describes the product's benefit?
A)
Q18: The paper form that is often used
Q19: What is the slogan?
A) a stylized picture
Q20: The sheet that contains information about a
Q21: Which of the following is the first
Q22: By demographic characteristics, we mean
A) the age,
Q24: Animated figures, imaginary settings, and whimsical music
Q25: The ultimate test of whether an advertisement
Q26: Good advertisements should emphasize
A) features of a
Q27: A certain amount of inaccuracy in advertising
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