Amanda recently arranged for her company to give away copies of the online game they produce at a video-gaming conference. Her goal was to help potential recruits know more about her company and to promote the company as a highly desirable place to work. Amanda was involved in:

Question

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Amanda was involved in employer branding, which is the process of promoting a company as an attractive employer to potential employees. By giving away copies of the company's online game, she was trying to increase awareness and interest in her company among attendees at the gaming conference.

Amanda Recently Arranged for Her Company to Give Away Copies