In order to develop a core global brand, Royal Philips Electronics appointed an advisory board composed entirely of Philips outsiders to offer strategic advice.

Name: In order to develop a core global brand, Royal Philips Electronics appointed an advisory board composed entirely of Philips outsiders to offer strategic advice.
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Question

Quizplus · Accepted Answer

Philips appointed an advisory board of external experts to provide strategic advice for developing its global brand, leveraging diverse perspectives and expertise.

In Order to Develop a Core Global Brand, Royal Philips